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At the heart of this conversation with Andrea Rasca , he shares his unique perspective on the future of food and the driving forces behind MoM's mission. He cuts through the noise and gets straight to the point about how we can make real change. We often hear the phrase 'lifelong passion’, but passions are rarely born in a vacuum. Walk me through the formative moments that sparked your interest in food. Was it a particular person, a place, a meal? You're right, passions ra

Regional food groups are the unseen connectors behind the food we love, and their survival depends on all of us. Think of the best thing you ate this year. Chances are a grower or maker you'd never heard of was behind it, and somebody made an introduction to get it to you. A small producer with no sales team met a buyer who couldn't afford a mistake, and a third person who knew them both vouched for each. That person is the most overlooked figure in the food system. They are

Questions I Never Thought to Ask Living in Italy, there have been many moments when everyday life or problems with my body have made me wonder, ‘Why don’t we learn this at school?’ or ‘Am I the only one who doesn’t know this?’ Or perhaps I just forgot some of what I learned in school. By researching things for myself and trying them out, I have gradually begun to understand my own body and the way I live a little better. Understanding ourselves better also helps us care for o

It’s 6:15 pm on a Tuesday evening. A child stares at a cartoon tiger in the cereal aisle. Their parent, exhausted after work, scans the box. It says wholegrain. Fortified. Good for your heart. Into the trolley it goes. That reassurance is the real product, and it may be one of the supermarket‘s most effective tricks. Researchers call it the health halo. Words like ‘proteins’ make shoppers see a box as healthier and more likely to buy. The front only has to flatter. Now turn

Questions I Never Thought to Ask Living in Italy, there have been many moments when everyday life or problems with my body have made me wonder, ‘Why don’t we learn this at school?’ or ‘Am I the only one who doesn’t know this?’ Or perhaps I just forgot some of what I learned in school. By researching things for myself and trying them out, I have gradually begun to understand my own body and the way I live a little better. Understanding ourselves better also helps us care for o

What if the food that helped make us ill, the jab that treats it, and the ‘friendly’ ready meal you eat alongside the jab were all part of the same loop? It's not a conspiracy theory. It's just incentives. For decades, ultra-processed food (UPF) has been built for shelf life, cravings and profit, with nutrition coming last. Last November (2025), a Lancet series linked diets heavy in it to obesity, type 2 diabetes and metabolic problems. Then came the weight-loss jabs. Wegovy

LOST IN TRANSLATION: LIFE OF A JAPANESE GIRL IN ITALY Growing up in Japan, I only really had two uses for honey: taking a spoonful when I had a sore throat, or drizzling it over yoghurt. When it came to pancakes or French toast, honey always seemed a little too strong, so I would choose maple syrup instead. My criteria went no further than ‘honey or maple syrup?’, and I cannot remember ever looking at the name of a flower when choosing a jar of honey. I wonder what kind of fl

We live in a world where the sun never really sets. Food no longer answers to daylight. Late-night deliveries and midnight fridge raids mean we can eat whenever we want — but our biology hasn’t caught up. Technology adapted instantly to a 24/7 world, but the human body didn’t. We just like to pretend it has. This tension sits at the heart of how we eat today. Deep in the brain sits a tiny master clock - the suprachiasmatic nucleus - governing sleep, wakefulness, and digestion

Gastronomy is Not About Haute Cuisine Is the Strength of ‘Made in Italy’ Simply a Matter of Good Branding? Before coming to study in Italy, I often came across articles in Japan arguing that Italian businesses had succeeded in reaching global markets directly from small towns and in building ‘Made in Italy’ into a powerful brand—and that Japan, supposedly less adept at branding, should learn from them. Yet after living here and working for an Italian manufacturer, I realised