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A Flavourful and Sustainable Future: Our Founder's Vision
At the heart of this conversation with Andrea Rasca , he shares his unique perspective on the future of food and the driving forces behind MoM's mission. He cuts through the noise and gets straight to the point about how we can make real change. We often hear the phrase 'lifelong passion’, but passions are rarely born in a vacuum. Walk me through the formative moments that sparked your interest in food. Was it a particular person, a place, a meal? You're right, passions ra
4 min read


An Ad Ban Isn’t Enough
Walk through any supermarket, and you’ll see shelves full of highly processed foods. We’ve come to see this as normal. The UK government’s ban on advertising less healthy food and drinks may look like a big win for public health. It’s surely a step in the right direction, but we should not let it distract us from the bigger problem. The Soft Drinks Industry Levy shows what can happen when policies encourage companies to change their products. It has been linked to significant
2 min read


The Journey of 'Curry'
LOST IN TRANSLATION: LIFE OF A JAPANESE GIRL IN ITALY ‘There is no such dish as 'curry' in India.’ That was what a friend from India told me. I could not understand what she meant. Until then, I had never questioned the idea that curry was India's national dish. A fish curry made by my friend from Tamil Nadu in southern India, using his mother's recipe. For Japanese people, curry is a home-cooked favourite, loved by both children and adults, alongside fried chicken and hambur
4 min read


Why We Gather
Every festival begins with an act of faith. Faith that ordinary life can be suspended. Neighbours will laugh together. Families will return to the same table. Strangers in a crowded square will feel less alone. Whether lanterns drift across Japanese waters, fireworks illuminate India's skies, or Italian families gather by the sea in the height of summer, festivals ask us to do one simple thing: stop. Gather. It is one of humanity’s oldest habits. We often think of festivals a
2 min read


How We Started Buying Health by Function?
LOST IN TRANSLATION: LIFE OF A JAPANESE GIRL IN ITALY One day, I came across Yakult in an Italian supermarket. I stopped in my tracks. ‘They have Yakult in Italy?’ While studying the gut microbiome at the University of Gastronomic Sciences, I realised that the variety of probiotic drinks and functional yoghurts found in Japanese supermarkets and convenience stores is unusual internationally. A scene I took for granted in Japan seemed rather strange abroad. A classmate from T
4 min read


Stop Eating Garnish
Modern life reduces herbs to a visual cliché. We see them as bright green flourishes rather than food. Herbarium reminds us this is a mistake. Herbs are not garnish, they are essential nutrition. We are missing the point. Their leaves are dense with vital compounds. Consider the parsley in the Algerian Slata Maadnous (parsley salad), where parsley is the main ingredient, tossed with tomatoes and a zesty vinaigrette. You consume a dense, raw concentration of Vitamin K, Vitamin
2 min read
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