The Political Plate

For too long, we've been told choosing food is about convenience. Grab it, go, and get on with your day. But we know better. What you put on your plate is a political and cultural act—a vote for the world you want to live in.

So, what's the real state of play? Ultra-processed food makes up more than half the daily calories in the average UK diet, an alarming statistic. This silent epidemic of convenience has detached us from real food, real people, and real communities. The pressure of ease and cost has sadly made the mass-produced the default choice.

This is exactly where MoM's philosophy comes in. We celebrate the beauty of the handmade, the humble, and the honestly produced. The Japanese Mingei philosophy teaches us that a bowl isn't imperfect - its beauty lies precisely in its flaws. That's the same simple truth we apply to our work. As our founder explains in A Flavourful and Sustainable Future: Our Founder's Vision, our passion lies in building a food system that’s both delicious and sustainable.

This isn't a lecture on what to eat, but an invitation to joy. We've been building a movement that proves a better way is possible. Our vision creates social spaces that are a tangible manifestation of our commitment to building inclusive communities and sustainable local food systems. As we say in our post, MoM: The Economics of Us, our work is rooted in a moral economy that puts people and social impact first.

We’re crafting a new urban ecology where food, culture, and social connection come together, intentionally and joyfully. Since we began, we’ve built lasting partnerships with talented artisanal entrepreneurs and extraordinary local creators, welcoming families and kids to workshops and creative spaces where the act of choosing food becomes a celebration. It’s a return to intuitive, healthy choices with joy and simplicity, something we explore further in A Table of Gratitude: What Food can Teach us.

Next time you're shopping, think about your power of choice. Because every decision is an opportunity to choose not just how we eat, but how we live.