Why Do We Crave Harmful Foods?

The answer lies in the deliberate strategies employed by food manufacturers to keep us hooked. By manipulating taste, texture, and colour, these companies craft products that are almost impossible to resist. These tactics go far beyond convenience, tapping into our senses to drive overconsumption and override our better judgment.

This article explores the growing prevalence of ultra-processed foods (UPFs) in our dietsand examines the reasons behind their addictive nature. Despite being linked to serious health risks such as obesity, type 2 diabetes, and cardiovascular diseases, UPFs continue to dominate European diets, comprising up to 60% of food intake in some countries.

Read the full article here to understand how UPFs are designed to stimulate our senses and drive us to over consume despite the health risks.

As these foods take over more of our diets, are we losing control over what we eat, or is there a way to reclaim healthier choices?