The Great Protein Paradox

It's quite fascinating how quickly things can change. From the high street to the supermarket, one single nutrient has been made out to be the answer to all our problems. Protein has become a pervasive trend, marketed as a solution for everything from our snacks to our coffee.

This obsession is creating a dangerous oversimplification of nutrition, skimming over the importance of other vital dietary elements. Whilst medical experts are flagging a widespread fibre deficiency, the commercial marketing machine continues to promote a protein-centric message. With this relentless push, are we forgetting the basics of a truly balanced diet?

The real magic of food isn't found in a number on a label, but it’s in the synergy of whole ingredients, and crucially, the fibre that’s so often overlooked. What this really boils down to is a critical issue that doctors call the ‘health halo’ of ultra-processed foods (UPFs). Dr. Chris van Tulleken argues that companies add a high-protein label to products to trick consumers into thinking they're healthy. The science backs this up, as research in PubMed Central links these foods to adverse health outcomes like obesity and cardiovascular disease.

Movimento Metropolitano is leading a conversation about a more simple and joyful approach to food. We’re looking past the latest trends to find a better way to nourish ourselves and our communities. After all, food, health and community are interconnected. If you’re not eating with joy, it’s just calories. That’s our commitment to Real Food. Real People. Real Change.